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923 reviews

INFINITY HOOP PLUS

$114.99 $79.99

SAVE 30%

Fully Adjustable

Fully Adjustable

Loved by 10,000+ People

CHOOSE SIZE

Trusted by 159,000+ Verified Customers

Elli
“Super easy to apply with no mess. Long-lasting color!”
Yolanda
“Finally a stain that stays on all day. Love!”
Danielle
“The color payoff is amazing and it lasts through meals!”
Teona
“Perfect for my active lifestyle – doesn’t budge!”
Raspberry Kiss

The Peel & Reveal Secret: Why Millions are Swapping Lipstick for Smooche.

Our innovative peel-off technology delivers vibrant color that lasts up to 12 hours without drying out your lips. The unique formula applies smoothly and dries to a lightweight stain that won’t smudge or transfer.

Smudge-proof & Waterproof

Kiss, drink, and eat without worrying about your lip color fading or transferring.

12-Hour Wear

Enjoy vibrant color from morning coffee to evening cocktails without touch-ups.

The Science of the Perfect Stain: 3 Years in the Making.

Our team of cosmetic chemists developed a proprietary formula that combines the intensity of a stain with the comfort of a balm, creating the perfect balance of color and care.

Advanced Formulation

Precision-engineered pigments for even application

Nourishing Ingredients

Infused with hydrating botanical extracts

Dermatologist Tested

Safe for all skin types, including sensitive lips

After
Before
Watermelon Sugar

3 Simple Steps to 12-Hour Perfection

1
Step 1: Apply

Sweep on thin layer evenly across lips

2
Step 2: Dry

Allow to dry fully for 2 minutes

3
Step 3: Reveal

Gently peel off to reveal long-lasting color

98%

said the color lasts all day without fading

97%

found the application easy and mess-free

95%

reported their lips felt nourished

Why Smooche?

Smooche Lipstick
Deep, even color
Waterproof & smudge-proof
12-hour wear
Nourishing formula

Frequently Asked Questions

Apply a thin, even layer to clean, dry lips. Allow to dry completely (about 2 minutes) before gently peeling off the film. The stain will remain.

The product typically dries within 2 minutes. Thicker applications may take slightly longer.

Yes, our formula is dermatologist-tested and free from common irritants. However, we recommend patch testing if you have extremely sensitive skin.

For best results, apply balm or gloss after the stain has fully dried (about 10 minutes). Avoid applying products before the stain.